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Growing up, I was always in my head questioning what makes people do the things they do? What makes them tick? What's the connection that draws them to things? Brand planning has given me a career that allows me to use my questioning mind as a skill set. Discovering hidden challenges, implementing a strategy, and finding the connection to a target audience are all things that drive my work ethic and make me passionate about what I do.
Brand Strategist Intern | Austin, TX | 2011/2016
Played integral role in analyzing qualitative research, report findings, and develop implications for new product development for YETI Coolers and Sweet Leaf Tea. Explored perceptions of the YETI brand, verifying words effective in expressing the brand’s personality and character. Analyzed qualitative research and reported findings on developing a juice box version of Sweet Tea Leaf teas for kids.
The Richards Group
Brand Planning Intern | Dallas, TX | 9.27.17-12.22.17
Assisted in development of new brand positioning and creative brief preparation for Famous Footwear and Abercrombie & Fitch. Developed qualitative and quantitative research skills during one-on-one interviews to gather insights for a potential Super Bowl commercial. Created social audit and competitive analysis for Famous Footwear Clients: Famous Footwear, Abercrombie & Fitch, Nature’s Variety American Farm Bureau Financial Services, Jeep
University of Alabama
Texas Tech University
Job Propulsion Labs